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Strengths & best for
- Track-day riders chasing class-leading chassis feel
- Performance enthusiasts who want Italian V4 character
- Riders graduating to a 600–1000cc supersport
- Buyers who value motorsport pedigree over comfort
Pros & cons (rider view)
Pros
- Race-derived chassis and electronics (APRC suite)
- Distinctive V4 soundtrack and power delivery
- Strong residual value on RSV4 / Tuono models
- Active racing development trickles down quickly
Cons
- Smaller US dealer footprint than Japanese brands
- Parts and accessory costs run above Japanese rivals
- Service intervals on V4 models are demanding
- Aggressive ergonomics on sportbikes not ideal for long touring
Owner reputation & reliability
4.2/ 5
Commonly praised
- Chassis composure mid-corner
- V4 engine character and top-end rush
- Quality of OEM Brembo / Öhlins components
Common complaints
- Dealer wait times for parts in some US regions
- Software updates require dealer trip
- Higher maintenance cost vs Japanese sportbikes
Owner sentiment compiled from public forums (ApriliaForum, AF1 Racing, r/Aprilia)
Company financials
- Parent
- Piaggio Group
- Ticker
- BIT: PIA (Piaggio parent)
- Revenue
- $2.1B (Piaggio Group FY2023, all brands)
Subsidiaries / siblings
Aprilia Racing
Investors
Owned by Piaggio Group since 2004
Premium Italian sport brand; most-titled European maker in road racing.
Warranty
- New unit
- 2 years / unlimited miles, transferable
- Powertrain
- Included in factory coverage
Transferable Extended available
Aprilia Extended Warranty available up to 4 years through dealers.
Reliability rating
4.2
Owner consensus / 5
Owner sentiment compiled from public forums (ApriliaForum, AF1 Racing, r/Aprilia)
Resale value
Average3-year retention65%
5-year retention48%
RSV4 and Tuono V4 hold value best; smaller volume hurts liquidity.
Awards & recognition
- 2024MotoGP race wins RS-GPFIM MotoGP
- 2023Cycle World Ten Best Tuono V4 FactoryCycle World
- 2022Adventure Bike of the Year Tuareg 660RideApart
Future roadmap
- 2025Updated RSV4 and Tuono V4 with new electronics package
- 2026660 platform expanded with new variants
- 2027Piaggio Group electrification roadmap reaches premium Aprilia models
Roadmap reflects publicly announced plans; timelines may shift.
vs. Ducati
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