Ducati

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Strengths & best for

Performance enthusiasts and track-day riders
Long-distance and weekend touring riders
Adventure and dual-sport riders

Pros & cons (rider view)

Pros

Originally a maker of radio components in 1926
Pioneered desmodromic valve actuation
16 World Superbike manufacturer titles
Acquired by Audi in 2012 via Lamborghini

Cons

Parts availability can vary by region
Service network density depends on location
Resale values fluctuate with model year and condition

Owner reputation & reliability

Reliability: data pending

Commonly praised

Originally a maker of radio components in 1926
Pioneered desmodromic valve actuation
16 World Superbike manufacturer titles

Common complaints

Wait times for parts in less-served regions
Maintenance cost rises with age and miles
Some accessories are model-year specific

Compiled from public rider forums and owner reports. Individual experience varies.

Company financials

Parent: Audi AG (Volkswagen Group)
Ticker: Private (VW Group subsidiary)
Revenue: $1.2B (FY2023)

Subsidiaries / siblings

Ducati Corse (racing)Scrambler Ducati

Investors

Owned by Audi AG (Volkswagen Group) since 2012

Premium Italian performance brand; MotoGP & WSBK constructor champion.

Warranty

New unit: 2 years / unlimited miles, transferable
Powertrain: Included; desmodromic valve service intervals 18k–24k mi.

Ever Red extended warranty up to 48 months total.

Resale value

Strong

3-year retention71%

5-year retention55%

Panigale V4, Streetfighter V4, and Multistrada V4 hold value best.

Awards & recognition

2024
MotoGP Riders' & Constructors' Championship
FIM MotoGP
2023
WSBK Riders' & Manufacturers' Title Panigale V4R
FIM WSBK
2023
Bike of the Year Diavel V4
MCN

Future roadmap

2025
All-new V2 platform replacing 950 Testastretta engine
2026
MotoE supply continues; learnings feed road EV program
2027
First production electric Ducati street model targeted

Roadmap reflects publicly announced plans; timelines may shift.

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Resources & links

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