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Strengths & best for

  • Trail, hunting and off-road utility use
  • Watersports and PWC enthusiasts
  • Family boating and fishing

Pros & cons (rider view)

Pros
  • Spun off from Yamaha Corporation in 1955
  • Founder Genichi Kawakami built first bike from spare parts
  • Leader in PWC market with WaveRunner since 1986
  • MotoGP constructor since 1961
Cons
  • Parts availability can vary by region
  • Service network density depends on location
  • Resale values fluctuate with model year and condition

Owner reputation & reliability

Reliability: data pending
Commonly praised
  • Spun off from Yamaha Corporation in 1955
  • Founder Genichi Kawakami built first bike from spare parts
  • Leader in PWC market with WaveRunner since 1986
Common complaints
  • Wait times for parts in less-served regions
  • Maintenance cost rises with age and miles
  • Some accessories are model-year specific

Compiled from public rider forums and owner reports. Individual experience varies.

Company financials

Parent
Yamaha Motor Co., Ltd.
Ticker
TYO: 7272
Revenue
$16B (FY2023, Yamaha Motor Co.)
Subsidiaries / siblings
Yamaha MarineYamaha Golf-CarSkeeter BoatsG3 Boats
Investors
Public Tokyo Stock Exchange

#2 global motorcycle maker; dominant in outboard marine engines.

Warranty

New unit
1 year / unlimited miles, transferable
Powertrain
Included; 5 years on Yamaha outboards
Transferable Extended available

Y.E.S. (Yamaha Extended Service) available at point of sale.

Resale value

Excellent
3-year retention75%
5-year retention60%

YZ motocross, MT-09, and Tenere 700 hold value strongly in used markets.

Awards & recognition

  • 2024
    Cycle World Ten Best Tenere 700
    Cycle World
  • 2023
    Boating Magazine Top Product F350 outboard
    Boating
  • 2022
    AMA Supercross Championship Eli Tomac / YZ450F
    AMA

Future roadmap

  1. 2025
    Hydrogen H2 V8 outboard prototype on-water testing
  2. 2026
    Updated MT-07 with ride-by-wire and rider aids
  3. 2030
    Carbon-neutral operations target across global facilities

Roadmap reflects publicly announced plans; timelines may shift.

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Resources & links

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