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Strengths & best for
- Performance enthusiasts and track-day riders
- Long-distance and weekend touring riders
- Adventure and dual-sport riders
- Commuters and newer riders
Pros & cons (rider view)
Pros
- Founded by William Harley and Davidson brothers in a Milwaukee shed
- Survived as one of only two US makers after WWII
- Owners' group (H.O.G.) has over 1 million members
- Launched Pan America adventure bike in 2021
Cons
- Parts availability can vary by region
- Service network density depends on location
- Resale values fluctuate with model year and condition
Owner reputation & reliability
Reliability: data pendingCommonly praised
- Founded by William Harley and Davidson brothers in a Milwaukee shed
- Survived as one of only two US makers after WWII
- Owners' group (H.O.G.) has over 1 million members
Common complaints
- Wait times for parts in less-served regions
- Maintenance cost rises with age and miles
- Some accessories are model-year specific
Compiled from public rider forums and owner reports. Individual experience varies.
Company financials
- Parent
- Harley-Davidson, Inc. (NYSE: HOG)
- Ticker
- NYSE: HOG
- Revenue
- $5.2B (FY2023)
Subsidiaries / siblings
LiveWire (EV spin-off, separately traded)Harley-Davidson Financial Services
Investors
Public institutional shareholders; KKR holds LiveWire stake
Dominant in US heavyweight cruiser segment; iconic American brand.
Warranty
- New unit
- 2 years / unlimited miles, transferable
- Powertrain
- Included in factory coverage
Transferable Extended available
Extended Service Plan adds up to 7 years total coverage.
Resale value
Strong3-year retention73%
5-year retention58%
Touring (Street Glide, Road Glide) and CVO models lead residual rankings.
Awards & recognition
- 2024JD Power APEAL Award Heavyweight On-HighwayJ.D. Power
- 2023Cruiser of the Year Low Rider STCycle World
- 2022Best Touring Bike Road Glide STMCN
Future roadmap
- 2025New CVO Road Glide and Street Glide ST refresh
- 2026LiveWire Del Mar S2 platform expansion
- 2030Hardwire strategic plan target profitable EV portfolio
Roadmap reflects publicly announced plans; timelines may shift.